Sell wholesale on Joor, run the business on Sync. Sync’s integration is deep, two-way and apparel-native: styles, price tiers and forward-dated availability flow up automatically; orders flow back down as complete, pick-ready sales orders; shipments and status flow back up. Zero re-keying.
Most ERP-to-B2B connectors are field mappers: they move data between any two systems and understand neither. Sync’s Joor integration is built on apparel’s actual objects - styles, colorways, size runs, seasons, price tiers - because both ends of the pipe define the world the same way. That difference shows up in the details that decide whether wholesale runs smoothly.
Availability is a curve, not a number. Sync publishes forward-dated available-to-sell: what’s free now, plus what becomes available on each future date as purchase orders land. Buyers place forward orders against stock still on the water - and stop emailing “when can you get me more?”, because the answer is already on their screen.
Overselling is structurally impossible. For each date, the published quantity is the lowest balance across that date and every later date - a unit is only offered if it survives every commitment that follows it. A naive stock feed happily sells inventory that a larger order later in the season has already consumed; this one can’t. No mid-season short-shipping, no credits, no stockist relationships to rebuild.
And re-cuts sell as one product. Repeat production runs of the same style are pooled into a single availability figure, so buyers see one consolidated quantity instead of the same product fragmented across listings - more inventory reads as sellable, and the catalog stays clean.
Each flow runs automatically, sends only what changed, and stamps every record with an audit trail back to the run that created it.
Joor is the largest wholesale platform in fashion, and its center of gravity is luxury and premium: as published by JOOR in August 2026, over 14,000 brands and 700,000+ buyers trade on it across 150 countries, and it is the exclusive platform for groups including LVMH, Richemont and Capri. If your stockist list runs through Harrods, Neiman Marcus, Saks or Selfridges, or you show through JOOR Passport's virtual trade events, Joor is where your buyers already are.
What Joor is not is an operating system for the brand. It manages the storefront side of wholesale: linesheets, virtual showrooms, order capture and JOOR Pay. Everything after the order is confirmed, allocation against the size curve, purchase orders, warehouse picking, retailer EDI, invoicing and accounting, is ERP territory, and that is the half Sync runs. The integration is the seam, and it is a proven one: Sync’s Joor integration has been in production since 2019, running live wholesale season after season. Joor sells from numbers Sync guarantees, and Sync fulfills orders Joor captures.
One pattern worth knowing from JOOR's own transaction data: independent retailers have grown from 47% to 59% of wholesale volume on the platform over five years. Independents order smaller and reorder more often, which makes clean forward-dated availability and automatic order conversion matter more with every season, exactly the two things this integration exists to do.
Selling into Nordstrom, Macy’s or Saks means EDI compliance. Sync includes full native EDI - so there is no SPS Commerce subscription and no per-document metering stacked on top of your ERP.
Sync tracks every unit by style, color and size across locations - with allocation, pre-season availability and reorder flags that generic SKU systems can’t express.
| COLOR | XS | S | M | L | XL |
|---|---|---|---|---|---|
| Black | 42 | 12 | 3 | 38 | 56 |
| Navy | 30 | 44 | 9 | 51 | 28 |
| Sand | 0 | 22 | 37 | 19 | 7 |
We selected Sync based on their highly efficient, finely tuned system that is apparel industry specific. Sync has provided the platform we required to grow our brands in the global arena.
We are in a 1000% better place now than we were with the old system. Sync has given us access to more data visibility and reporting than ever before.
Sync revolutionized our operations. Transitioning from a manual system was a game-changer… the team at Sync values our brand and treats us like a true partner.
Deeply, and in both directions, in production since 2019: retailers, products, per-tier price lists and forward-dated ATS flow up; orders flow down as complete sales orders; shipments, tracking and shipped status flow back up. Apparel-native - built on styles, colorways, size runs and seasons, not generic field mapping.
As a forward curve, not a single number: what’s available now plus what becomes available on each future date as POs arrive. Buyers place forward orders against deliveries still in transit - and the number on their screen is the number Sync would give.
Structurally: for each date, the published quantity is the lowest balance across that date and every later date, so a unit is only offered if it survives every later commitment. The same unit cannot be sold twice - no mid-season short-shipping, no credits.
It lands in Sync as a complete sales order - customer, ship-to, rep, currency, terms, delivery method and warehouse resolved against Sync master data. Anything unmatched stays staged with a named diagnostic rather than failing silently. Zero re-keying.
Yes, and the difference is mostly commercial rather than technical. Sync publishes one price list per currency and discount tier, so a Bergdorf buyer and an independent boutique each see their own pricing, and orders from either convert into Sync sales orders with the right customer, currency, terms and warehouse already resolved. Larger accounts placing seasonal prebooks draw on forward-dated availability; independents placing at-once fill-ins draw on current stock, from the same no-oversell position.
Sync maintains apparel-native integrations with NuOrder, Joor and Brandboom, plus RepSpark, Brandscope and MarketTime - alongside Sync’s own built-in B2B portal. Every channel draws from one Sync inventory.
Yes on both, because the integration operates at the catalog and order level. Collections shown through JOOR Passport virtual trade events use the same product, pricing and availability data Sync publishes, and orders paid through JOOR Pay arrive in Sync as confirmed orders like any other. Sync does not need special handling for either: whatever channel inside Joor the order comes from, it converts to a pick-ready sales order the same way.
They answer different questions, and many Sync brands run both. Joor answers discovery and reach: buyers you do not have yet, particularly in luxury and premium retail, are already shopping there. A branded portal like Sync Showroom answers depth: your established accounts reordering on your terms with no per-platform economics. Because both read the same Sync inventory position, adding one never puts the other at risk of overselling.
No generic slides. Bring a real product range and we’ll show Sync running your styles, your size matrix, your channels - design to delivery.