Consumer ecommerce platforms assume one buyer, one price and one unit in a cart. Apparel wholesale is an account with negotiated pricing, net terms and an order entered as a size run against stock that has not landed yet. Sync ships a B2B ecommerce portal built for that, connected to live availability.
B2B ecommerce software gives wholesale accounts a self-serve place to browse a catalog, check availability and place orders without emailing a rep. For apparel it has to do that in the industry's own units: a style presented with its colorways, an order entered across a size run in one grid, and pricing that reflects what that specific account negotiated.
It sits next to, not instead of, rep selling. Reps and showrooms still drive the seasonal prebook. Self-serve ecommerce handles what happens between the appointments: at-once reorders, fill-ins on a hot style, and the buyer who wants to check stock at eleven at night without waiting for an email back.
In Sync the portal is part of the platform rather than a connected app, so the catalog, the price list, the availability number and the resulting order all live on the same record as your inventory and EDI.
Why an apparel wholesale portal is not a consumer storefront with a login on it.
Buyers enter quantities across sizes and colors in a single view rather than clicking through variants. The grid shows live availability per cell, so nobody orders a size that is already committed.
| COLOR | XS | S | M | L | XL |
|---|---|---|---|---|---|
| Black | 42 | 12 | 3 | 38 | 56 |
| Navy | 30 | 44 | 9 | 51 | 28 |
| Sand | 0 | 22 | 37 | 19 | 7 |
Wholesale pricing is negotiated per account, sometimes per season. The portal shows each buyer their own terms, currency and minimums, and the resulting order carries those terms straight into the order book without a rep rekeying them.
The portal reads the same availability number as the rest of the business, blending on-hand with confirmed inbound purchase orders. Buyers can place prebooks against a delivery window and at-once orders against current stock, and neither oversells the other.
Plenty of brands run a marketplace for discovery and a branded portal for their own accounts. Sync's integrations with NuOrder, Joor and Brandboom are apparel-native, handling styles, colorways, size runs, line sheets and prepacks rather than generic field mapping.
We selected Sync based on their highly efficient, finely tuned system that is apparel industry specific. Sync has provided the platform we required to grow our brands in the global arena.
We are in a 1000% better place now than we were with the old system. Sync has given us access to more data visibility and reporting than ever before.
Sync revolutionized our operations. Transitioning from a manual system was a game-changer… the team at Sync values our brand and treats us like a true partner.
B2B ecommerce software gives wholesale accounts a branded self-serve portal to browse the catalog, see live availability and place orders. For apparel it has to support size and color matrix ordering, prepacks, account-specific price lists and net terms, and it has to sell forward against inbound production rather than only current stock. Sync includes this as part of the platform rather than as a separate connected app.
A consumer storefront assumes one anonymous buyer, one published price, card payment and a parcel to a home address. Apparel wholesale assumes a known account with negotiated pricing, net terms and a credit limit, orders entered as size runs across a delivery window, and carton-level shipping to a distribution center under a retailer routing guide. The commercial rules are different enough that the same software rarely handles both well.
No. Reps and showroom appointments still drive the seasonal prebook, where the conversation about assortment and depth happens. A self-serve portal handles what sits between those appointments: at-once reorders, fill-ins on a style that is selling, and buyers checking stock or order status without waiting for a reply. Most brands see rep-driven and self-serve volume grow together.
Yes. Orders are entered in a size and color grid rather than by clicking through individual variants, with live availability shown per cell. Prepacks and assortments are orderable as single units, and buyers working from their own planning file can bulk upload rather than key the order twice.
Yes. The portal reads the same available-to-sell number as the rest of Sync, which blends on-hand stock with confirmed inbound purchase orders. Orders write straight to that position, allocation preserves the size curve, and over-commitment is flagged at order entry rather than discovered at ship.
Only if you want it to. Sync integrates with NuOrder, Joor and Brandboom with two-way sync of catalog, availability and orders, and the mapping is apparel-native rather than generic field matching. Many brands keep a marketplace for retailer discovery and run the Sync portal for their own established accounts, with one inventory position behind both.
No generic slides. Bring a real range, a real price list and a real account, and we will show Sync running your wholesale channel end to end.