Twenty-one years of apparel, and only apparel.

Built from inside the industry, not sold into it

Sync did not start as a software product looking for a market. Founder Peter Booysen came out of apparel operations and finance, and built Sync to run the businesses he was working in – styles, sizes, colors, seasons, wholesale and production, handled the way apparel actually works.

From its first customer in 2005, the company has grown to more than 300 brands, importers and manufacturers across North America, Africa, Europe and Australasia, headquartered in Southern California with a branch team in South Africa.

The model has never changed: stay close to customers, and let the product be shaped by the people who use it every day. Most of what is in Sync today – from PLM and native EDI to the B2B showroom – exists because a customer needed it, we built it together, and every other brand on the platform got it too.