Sell wholesale on Brandboom, run the business on Sync. Sync’s integration is deep, two-way and apparel-native: styles, price tiers and forward-dated availability flow up automatically; orders flow back down as complete, pick-ready sales orders; shipments and status flow back up. Zero re-keying.
Most ERP-to-B2B connectors are field mappers: they move data between any two systems and understand neither. Sync’s Brandboom integration is built on apparel’s actual objects - styles, colorways, size runs, seasons, price tiers - because both ends of the pipe define the world the same way. That difference shows up in the details that decide whether wholesale runs smoothly.
Availability is a curve, not a number. Sync publishes forward-dated available-to-sell: what’s free now, plus what becomes available on each future date as purchase orders land. Buyers place forward orders against stock still on the water - and stop emailing “when can you get me more?”, because the answer is already on their screen.
Overselling is structurally impossible. For each date, the published quantity is the lowest balance across that date and every later date - a unit is only offered if it survives every commitment that follows it. A naive stock feed happily sells inventory that a larger order later in the season has already consumed; this one can’t. No mid-season short-shipping, no credits, no stockist relationships to rebuild.
And re-cuts sell as one product. Repeat production runs of the same style are pooled into a single availability figure, so buyers see one consolidated quantity instead of the same product fragmented across listings - more inventory reads as sellable, and the catalog stays clean.
Each flow runs automatically, sends only what changed, and stamps every record with an audit trail back to the run that created it.
Brandboom comes at wholesale from the sales-floor side. It is built around linesheets, presentations and fast order writing, with mobile apps reps actually use at trade shows, prepack ordering, buyer-intent tracking on presentations, and a marketplace it puts at 200,000+ buyers. Its published pricing starts around $83 per month (as listed by Brandboom, August 2026), which is why it is the platform of choice for independent reps, multi-line showrooms and emerging brands, and why review data skews heavily to small apparel companies.
That rep-and-showroom center of gravity is exactly why the ERP behind it matters. A rep writing orders at a trade show is committing stock the brand has to deliver months later, and a showroom carrying multiple lines cannot chase every brand for updated availability. Sync has closed that gap in production since 2020: reps write against forward-dated availability with the no-oversell floor already applied, and every order lands in Sync as a complete, pick-ready sales order, no rekeying, no reconciliation spreadsheet after market week.
The division of labor is clean. Brandboom owns the presentation layer and the buyer relationship at the moment of sale; Sync owns everything that makes the sale deliverable: allocation, purchasing, warehouse, retailer EDI and invoicing. Brands that grow past Brandboom's marketplace into department-store accounts do not have to change systems, the EDI those retailers demand is already native in Sync.
Selling into Nordstrom, Macy’s or Saks means EDI compliance. Sync includes full native EDI - so there is no SPS Commerce subscription and no per-document metering stacked on top of your ERP.
Sync tracks every unit by style, color and size across locations - with allocation, pre-season availability and reorder flags that generic SKU systems can’t express.
| COLOR | XS | S | M | L | XL |
|---|---|---|---|---|---|
| Black | 42 | 12 | 3 | 38 | 56 |
| Navy | 30 | 44 | 9 | 51 | 28 |
| Sand | 0 | 22 | 37 | 19 | 7 |
We selected Sync based on their highly efficient, finely tuned system that is apparel industry specific. Sync has provided the platform we required to grow our brands in the global arena.
We are in a 1000% better place now than we were with the old system. Sync has given us access to more data visibility and reporting than ever before.
Sync revolutionized our operations. Transitioning from a manual system was a game-changer… the team at Sync values our brand and treats us like a true partner.
Deeply, and in both directions, in production since 2020: retailers, products, per-tier price lists and forward-dated ATS flow up; orders flow down as complete sales orders; shipments, tracking and shipped status flow back up. Apparel-native - built on styles, colorways, size runs and seasons, not generic field mapping.
As a forward curve, not a single number: what’s available now plus what becomes available on each future date as POs arrive. Buyers place forward orders against deliveries still in transit - and the number on their screen is the number Sync would give.
Structurally: for each date, the published quantity is the lowest balance across that date and every later date, so a unit is only offered if it survives every later commitment. The same unit cannot be sold twice - no mid-season short-shipping, no credits.
It lands in Sync as a complete sales order - customer, ship-to, rep, currency, terms, delivery method and warehouse resolved against Sync master data. Anything unmatched stays staged with a named diagnostic rather than failing silently. Zero re-keying.
Automatically, as complete sales orders. Whether an order is written by a rep at a trade show, by a showroom on behalf of your line, or by a buyer self-serving from a presentation link, it converts into a Sync sales order with customer, rep, currency, terms and warehouse resolved, then flows into allocation and fulfillment like any other order. Price lists per currency and tier mean each account was quoted correctly at the moment of writing, and the no-oversell availability floor means the order can actually ship.
Sync maintains apparel-native integrations with NuOrder, Joor and Brandboom, plus RepSpark, Brandscope and MarketTime - alongside Sync’s own built-in B2B portal. Every channel draws from one Sync inventory.
Yes. Prepacks and assortments are first-class objects on both ends: Sync holds them in inventory and allocation, and Brandboom supports pack-based ordering, so a rep can sell an S/M/L pack as one line and Sync picks and ships it as the same unit. Size curves inside packs are preserved through allocation rather than exploded into independent sizes.
Not on the operations side. Keep Brandboom for reps, showrooms and independent accounts, and let Sync carry the growth: native EDI for the department stores and majors, a branded Sync Showroom portal for established accounts if you want one, and the same single inventory position behind all of it. Brands commonly run Brandboom alongside other channels on Sync; nothing about the integration assumes it is your only route to market.
No generic slides. Bring a real product range and we’ll show Sync running your styles, your size matrix, your channels - design to delivery.